What is Verasity?
Verasity (VRA) is an innovative protocol and product layer platform specifically designed for esports and video entertainment. It aims to transform how content is monetised and how audiences engage with online video content.
Key Components of Verasity
VRA Rewards
One of the standout features of Verasity is VRA Rewards, which is seamlessly integrated with popular video platforms including YouTube, Twitch, and Vimeo. This rewards system encourages viewer engagement and allows users to earn VRA tokens by watching content, thereby creating an interactive ecosystem for both content creators and viewers.
Proprietary Video Player
Verasity has developed its own proprietary video player, optimised for engagement and monetisation. This player enhances user experience and incorporates features that facilitate higher viewer retention rates.
Proprietary Adstack
The platform includes a unique adstack that is designed to work effectively with various content creators, ensuring that advertising is more relevant and engaging to viewers. This helps in maximising advertising revenues for video publishers.
VeraWallet
VeraWallet is another important component of the Verasity ecosystem, allowing users to store their VRA tokens securely. It supports transactions and interactions across different platforms, making it easier for users to manage their digital assets.
Revenue Generation
Verasity generates revenue through its Esports Fight Club tournament platform. This involves a variety of income streams including subscriptions, commissions on prize pools, video ad revenues, and transaction fees. These methods not only support the sustainability of the Verasity project but also enhance the overall experience for users engaging with esports and online video content.
Proof of View (POV) Protocol
At the core of Verasity’s technology is its patented Proof of View (POV) blockchain protocol. This protocol significantly increases the integrity of view counts and engagement metrics, ensuring that video publishers receive accurate data to enhance their advertising revenues. By verifying the authenticity of views, Verasity combats ad fraud, providing a solid ground for advertisers and content creators alike.
Conclusion
With its comprehensive suite of products and an innovative approach to securing viewer engagement, Verasity is strategically positioned to impact the esports and video entertainment industries. Its emphasis on rewarding users and verifying viewer interactions through blockchain technology is set to redefine the landscape of online content monetisation.
Resources and Official Links
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